{"id":74,"date":"2020-09-25T17:27:09","date_gmt":"2020-09-25T17:27:09","guid":{"rendered":"http:\/\/localhost\/amvd\/?page_id=74"},"modified":"2020-11-21T10:18:00","modified_gmt":"2020-11-21T10:18:00","slug":"que-es-la-venta-directa","status":"publish","type":"page","link":"https:\/\/amvd.org.mx\/index.php\/venta-directa\/que-es-la-venta-directa\/","title":{"rendered":"\u00bfQu\u00e9 es la Venta Directa?"},"content":{"rendered":"\n
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La Venta Directa constituye un din\u00e1mico canal de distribuci\u00f3n, cuyo desarrollo ha contribuido al fortalecimiento de las econom\u00edas de los diferentes pa\u00edses en los que se desarrolla, mediante la comercializaci\u00f3n de productos y servicios directamente a los consumidores.<\/p>\n\n\n\n

Actualmente, un gran n\u00famero de productos son manejados bajo el sistema de Venta Directa (cosm\u00e9ticos, perfumer\u00eda, art\u00edculos de tocador y de higiene personal, enseres dom\u00e9sticos, art\u00edculos para el hogar y decorativos, productos de limpieza para el hogar, suplementos alimenticios, ropa, joyer\u00eda, accesorios de moda, calzado) pero todos bajo un com\u00fan denominador:<\/p>\n\n\n\n

\u201cLa comercializaci\u00f3n de bienes de consumo y servicios directamente a los consumidores, mediante el contacto personal de un agente de comisi\u00f3n o mediador mercantil independiente, generalmente en sus hogares, en el domicilio de otros, en su lugar de trabajo, fuera de un local comercial\u201d.<\/a><\/p>\n\n\n\n

La Venta Directa no debe confundirse con t\u00e9rminos como \u201cComercializaci\u00f3n a Distancia\u201d que se pueden definir como sistemas que utilizan uno o m\u00e1s medios (correo, televisi\u00f3n, radio, tel\u00e9fono, internet, etc.) para lograr la respuesta del consumidor ya sea por el mismo medio u otro diferente. En estos casos los t\u00e9rminos de la transacci\u00f3n comercial se establecen en un contrato negociado sin la presencia f\u00edsica de las partes contratantes.<\/p>\n\n\n\n

Aunque algunas empresas de Venta Directa utilizan como apoyo t\u00e9cnicas de comercializaci\u00f3n a distancia y nueva tecnolog\u00eda para mejorar su negocio, la diferencia principal con otros m\u00e9todos de comercializaci\u00f3n es que no se pierde la relaci\u00f3n \u201cpersonal\u201d que siempre constituye un aspecto de la relaci\u00f3n en la Venta Directa.<\/p>\n\n\n\n

La Venta Directa se encuadra en los lineamientos establecidos en la Norma Oficial Mexicana NOM 035 SCFI 2003<\/a> Pr\u00e1cticas Comerciales-Criterios de Informaci\u00f3n para los Sistemas de Ventas a Domicilio.<\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":72,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-width","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-74","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/pages\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":12,"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":1560,"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/pages\/74\/revisions\/1560"}],"up":[{"embeddable":true,"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/pages\/72"}],"wp:attachment":[{"href":"https:\/\/amvd.org.mx\/index.php\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}